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Increase
Online Sales with Professional Images
Leva
Duell
Design
plays a crucial role in your ebook sales. Your Web site is the
first impression people have of you. It is often your first
and only contact with your prospects and customers. It's essential
that you convey a professional image to convert Web visitors
into customers. Follow these tips to create a powerful online
image and increase your online success.
- Create
a professional-looking Web site. Web design plays a crucial
role in converting visitors to customers. A professional-looking,
easy-to-read-and-navigate Web site is essential to building
trust.
- Keep
it simple. Simplicity is the key to powerful design. A
Web site must be pleasing to the eye, but not too flashy.
Don't overuse the latest Web techniques. Limit colors to two
or three colors. Limit fonts to two or three fonts.
- Be
unique. Design original graphics and layouts to obtain
a unique look. Stand out from the crowd.
- Design
a quality header. A eye-catching header will instantly
change the look of your Web site. Turn a mediocre web site
into a stunning web site by adding or revamping the header
graphic. The header is the first thing your visitors will
see.
- Use
images that support your sales message. Don't clutter
the page with graphics that have nothing to do with the content.
Your product image is important. For example, if you're selling
an ebook, make your book look real with a targeted ebook cover.
If you're selling a CD, show a CD image.
- Target
your market. Use
images, colors, text, fonts and themes that are appropriate
for your market. For
example, kids, professional, men, or women all evoke different
images and colors and emotions.
- Design
a catchy order button
to attract attention and motivate people to order.
- Use
quality images. Just
as quality images will boost credibility, bad images will hurt
you.
Combining
layout, graphics, typefaces, and color into a unique design requires
the talents of a skilled professional. If you don't have design
experience, hire a professional designer to create a special look
for your Web site, convey professionalism, and build trust.
To
build trust, you must convey a professional image with pleasing,
powerful design. If your Web site looks professional, visitors will
conclude that you are professional. If your Web site looks amateurish,
they will assume that the qualify of your services and products
is unprofessional too.
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