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How to
Optimize Your Web Images
Leva Duell
Images
are important. The right images can change the look of your web
pages instantly and, more importantly, they can instantly boost
your online sales.
However, your pictures must come up quickly. Graphics that are
not properly optimized can slow down the opening of your web pages
considerably, and a slow web site will cost you sales. Apply the
following techniques to help speed up your pages, keep potential
buyers at your site, and boost sales.
-
Keep
images and graphics as small as possible in file size. The larger
the file sizes, the longer the images take to download.
-
Always
optimize images before placing them on your web site. Some graphics
software programs (e.g. Adobe Photoshop) have a special function
for optimizing files. Optimizing compresses a file and reduces
the file size while maintaining the highest image quality possible.
-
Reduce your file size by saving images in the proper graphic
format. GIF or JPEG are the most popular formats for web images.
-
Avoid
large and unnecessary graphics -- especially on your home page.
Only use images that support your sales message. If you have
too many images on your page(s), they will distract your visitors
and will dramatically slow down the opening of those pages.
-
If
large images are necessary to illustrate your products, display
smaller images (thumbnails), and provide links to the larger
versions (which will open on a new page).
-
Crop images. If, for example, you’re showing a photo of
a person using your product, much of the surrounding background
is not necessary to support your sales message. Every bit that
you crop out (remove) helps to lower the file size of that image.
-
Reduce the number of colors in clipart and illustrations. The
more colors in an image, the bigger the file size and therefore
the more time it takes to open a page. Use gradients sparingly.
They contain two or more colors and produce a larger file size
than a single solid color.
-
Keep the resolution of your images at 72 dpi, the maximum resolution
a computer monitor can read.
-
Include ALT tags in your images. Search engines can't read images,
and ALT tags tell them what an image is about. Use your main
keyword in your ALT tags to optimize your search engine position.
Pictures can instantly improve the look of your web site, but
it won’t matter how good they look if they significantly
slow down the opening of your web pages. Use high quality, relevant
pictures that support your sales message but make sure they are
optimized.
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