Leva
Duell
Keywords
and META tags can dramatically improve your search engine ranking.
It's important to learn keyword strategies and spend time writing
descriptions and page titles. You will need them when submitting
your site.
META
tags are part of your HTML code. The Web visitor does not see
them. Some search engines and directories read the information
in the META tags of Web pages to index and cannot index your site
without them. Others search engines use the keywords, description,
and site title you provide when registering a site. The most important
META tags for search engine indexing are the title anddescription
tags. Click here to see how META tags look
like.
While
some search engines use the information in the META tags, others
use the text of Web pages, especially the first words, sentences,
or paragraphs to describe and list Web pages. That's why it's
important to place your most relevant keywords in your headline
and the first paragraph of each page. Avoid graphics or banner
ads before your first paragraph to maximize your keywords on top
of your pages. Follow these tips to write effective page titles,
and site descriptions.
Page
Title
The
page title is very important to obtain top search engine ranking.
The title of a Web page appears on top of the page in the title
bar of the browser. Web pages that use your search terms in the
title will rank higher with some search engines than pages that
contain them in the text only. Follows these tips to write your
page titles.
- Write
a powerful headline for the title of your site. The title
you submit to search engines is often used to list you in
their directory.
- Keep
the length 20 words or less. Longer titles may be cut off
in the search engine listing.
- Create
a title for each Web page.
- Include
the most important keywords and phrases your visitors are
likely to use when searching for your topic.
- Starting
your page title with a letter toward the beginning of the
alphabet (A, B, C) may increase your chances of appearing
near the top of the listing in some search engines.
Samples
of Titles
Five Star
Web Design provides user-friendly Web design and free tips
to design and promote your Web site, boost traffic, and increase
sales.
Five Star Web Design designs easy-to-navigate Web sites to
maximize sales for small businesses in San Diego, California.
Site
Description
The
site description is used by most search engines to list the description
of your Web site. When providing your own description in the META
description tag, your listing may be displayed in the search engine
listing as you provide it. If you don't provide a META description,
the search engines will generate a description from the content
of your page. Follow these guidelines for better results.
- Write
descriptions of your Web site of various lengths (one to three
sentences). Submit the maximum allowable length to the search
engines to convey a persuasive message.
- Make
your description informative and compelling to attract visitors
to your site. Provide a benefit or solve a problem.
- Include
your most important keywords and phrases.
Sample
Descriptions
- Get your
Web site noticed and increase online sales with an easy-to-read-and-navigate
Web site.
- Get your
Web site noticed with effective Web design.
The
best way to consistently maintain a high ranking is by including
keywords in your Web pages and META tags. Including keywords in
your headlines, first paragraphs of your Web pages, page titles,
and META descriptions can make a big different in your search
engine positioning. It's worth spending time writing keywords,
descriptions and page titles.
